Don’t miss my first article over at www.ReveNews.com!
You’ll learn how to optimize the buttons on your shopping cart and information forms to increase sales and leads. It’s all about giving your customer clear “hit them over the head” “don’t make them think” direction on what you want him or her to do next.
Here’s one of those moments when I say “Dah! Why didn’t I think of that?”
I’ve been all about visitor optimization for years now and frequently dealt with online customer service chat buttons. Not once, until today, did I Read the rest of this entry »
You have direct access to some of the top movers and shakers in the industry. You get to hear from them first hand how they became successful. You also get to ask them questions. It was quite a treat to be able to get answers from wonderful people like: Joel Comm, Jay Berkowitz, and Jeremy Schoemaker to name just a few.
I find the most valuable learning is at lunches and breakfasts. That’s when we have a chance to talk about things we can’t seem to solve ourselves. This is invaluable to many affiliates. I can’t tell you how many times I heard “I need to do… Any idea how?” with another affiliate sharing an answer. Even among us Outsourced Affiliate Managers (OPMs) we freely share great tips on managing our clients and working with affiliates. It’s also wonderful when we introduce our top affiliates to other managers. It helps the manager and the affiliate. The networking is just another wonderful benefit of attending this conference.
Of course the seminars are well received. About third of the way into the conference “I have enough ideas and improvements to last me six months” was a common thing I heard.