Increase Sales by Adding Some Personality to Your Personas
Monday, September 11th, 2006“Everybody’s different.” We all know that intuitively, so let’s take a closer look at how you can accommodate their differences and increase conversions.
When creating copy for your website personas, take into consideration personality. Generally speaking, people can be classified into four types: Spontaneous, Humanistic, Competitive, and Methodical. Each type of person has specific needs […]