Interactive Improvements

Tips on improving your website. Raise rankings. Increase conversions.

Archive for the 'sales & leads optimization' Category

Better Buttons Boost Sales!

Monday, September 17th, 2007

Don’t miss my first article over at www.ReveNews.com!
You’ll learn how to optimize the buttons on your shopping cart and information forms to increase sales and leads. It’s all about giving your customer clear “hit them over the head” “don’t make them think” direction on what you want him or her to do next.

Read the rest of this entry »

Here’s one of those moments when I say “Dah! Why didn’t I think of that?”
I’ve been all about visitor optimization for years now and frequently dealt with online customer service chat buttons. Not once, until today, did I

Read the rest of this entry »

“Everybody’s different.” We all know that intuitively, so let’s take a closer look at how you can accommodate their differences and increase conversions.

When creating copy for your website personas, take into consideration personality. Generally speaking, people can be classified into four types: Spontaneous, Humanistic, Competitive, and Methodical. Each type of person has specific needs […]

Read the rest of this entry »